BLUR THE LINES
Our lifestyles are far more complex these days, we have more interests, hobbies and groups of friends than we’ve ever had. We no longer conform to the stereotyped Subcultures that once existed, we’re a lot more 3-Dimensional than that. At Five Lines Customs we recognise that you are YOU, unique and multifaceted and our versatile products blur the traditional lines between Subcultures empowering you to seamlessly transition from one place to another while always keeping your look on point. #BlurTheLines
Founder and CEO Chris ‘Limo’ Limerick whilst growing up was a bit of a chameleon in personality having close friends in the Surf, Skate, BMX and Streetwear scenes which often had him figuring out who he was heading out with and where to in order to make the decision of what to wear, not to mention the ridiculous cost of owning several (stereotypical) branded tees, hoodies, jeans, shorts, caps and kicks all just to fit in and be accepted.
Fast-forward 15 years, still a chameleon in personality and now having friends in an even wider variety of Subcultures from Surf, Skate, BMX and Streetwear, to further including Snow, Sneakers & Fashion, Art & Café, Architecture & Music, from the Corporate-World to custom Motorbike & Hotrod building. It’s these lifestyles and relationships which have enabled an inspired understanding of the wants and needs of people across all walks of life and that we’re so unique and different, yet we still share so many common interests with others. This left Chris wondering... as we and our lifestyles are evolving, why still, can’t we wear a brand that’s universally accepted across multiple Subcultures?
Armed with an inspired mind, an eye for creativity and some business know-how, Chris created Five Lines Customs to be a Lifestyle Brand that blurs the traditional lines between Subcultures. A brand which accommodates anyone and everyone’s lifestyle by providing premium quality apparel and progressive designs that look as accepted in the Streets as they do at the Beach, in Boutiques, Cafe's, Skate Shops & at Festivals. With such versatility Five Lines products effortlessly transition you from Day-to-Night, Street-to-Beach or Corporate-to-Coast, from wherever you currently are to wherever you’re heading, and you’ll never look or feel out of place.
OUR CORE VALUES
1. Customer Driven - We listen to the wants and needs of our customers and always over deliver on quality and service.
2. Product Driven - We design and manufacture only premium quality products and accessories to suit multi-lifestyled individuals.
3. Ethical Manufacturing - We care for the people who make our products and ensure their working conditions and financial income are well above standard.
4. Sustainability - We’ve only got one world and we don’t want to ruin it, not for us, not for future generations. We’re striving to minimise environmental impact and we always will.
5. Innovate and Continuously Improve - We pave the way and set the trends. Every release will be better than the last.